Media Analyst

Main Responsibilities  

• Manage complex quantitative and qualitative media analysis projects to provide the teams with high level insights and reporting on their (full-funnel) media performance. Both on- and offline.  
• Analyse and interpret mainstream, social media and market research data sets to provide meaningful insights and trends. 
• Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting. 
• Monitor day-to-day campaign performance and maintain in-depth understanding of our overall business and marketing objectives. 
• Analyze large data sets to uncover trends and areas for campaign optimization. 
• Sets up measurement frameworks to measure and prove incremental value created from marketing activities (attributed).  
• Build automated reports to track campaign (full funnel) performance and reflect on the progress towards objectives.  
• Take part in our Media Mix Modeling projects.

Requirements 

• Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
• Experience with business intelligence software like PowerBI, Spotfire, Tableau or similar tools. 
• Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.  
• Strong SQL skills.  
• Technical and data manipulation experience with Excel. 
• Ability to work in a team-oriented, fast-paced environment managing multiple priorities. 
• Project management and organizational skills  
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences. 
• Fluent in English, both written and spoken. 

It is a bonus if you have: 

• Experience in using Python. 
• Familiar with databases/data warehouses/data lakes and API’s. 
• Knowledge of machine learning techniques. 

Benefits:

• 25 Days of Annual Leave: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.
• Hybrid Work Model: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.
• Work From Abroad: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.
• International Work Environment: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.
• Partial Travel Allowance: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.
• Hunkemöller Academy: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.
• Employee Discounts: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.

Apply now with your CV or LinkedIn!

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