Audience & Customer Data Analyst

Description

This is a hybrid role focused on driving reader growth and demonstrating advertising value to our customers. The ideal candidate will be fluent in the flow of digital audiences—from casual readers to email subscribers to loyal InCIders—and also highly skilled in turning raw advertising performance data into clear, persuasive stories for clients.

You’ll use tools like Marfeel, Google Analytics, HubSpot, and internal data systems to:

•  Optimize our reader funnel
•  Grow our email and membership programs
•  Deliver insightful reporting on advertising product performance for customers

This role sits at the intersection of audience development, performance marketing, and customer analytics.

Key Responsibilities

Audience Flow & Funnel Optimization

•  Analyze and optimize the path from site visit to email sign-up to Insider membership.
•  Use Marfeel, GA4, and on-site behavior tools to improve conversion rates and engagement.
•  Work with product, editorial, and marketing teams to test and refine CTAs, signup flows, and content triggers.
•  Support newsletter segmentation and targeting strategies.

Customer Performance Reporting

•  Track, analyze, and report on advertising campaign performance across print, digital, and CI360 products.
•  Build regular reports and dashboards that communicate value and ROI to advertisers.
•  Collaborate with sales and account managers to tailor performance narratives for client retention and upsell.

Cross-Team Insights & Collaboration

•  Identify trends in both reader behavior and advertiser outcomes to inform product and strategy decisions.
•  Assist in setting KPIs and benchmarks for digital performance across the organization.
•  Help build internal data visibility and understanding across departments.

Qualifications

•  3+ years in audience analytics, customer insights, digital marketing, or related fields.
•  Proficiency in Google Analytics (GA4), Marfeel, HubSpot, and data tools like Looker Studio or Tableau.
•  Strong data storytelling skills—can turn charts into compelling narratives for both internal and external stakeholders.
•  Experience working with customer/CRM data to segment, analyze, and report on user behavior.
•  Knowledge of advertising and marketing performance metrics.
•  Passion for local journalism and mission-driven business models.

Bonus If You Have

•  Experience with advertising platforms or reporting for media clients.
•  Familiarity with membership, paywall, or email growth strategies.
•  Working knowledge of SQL or advanced spreadsheet modeling.

Why Join Community Impact?

• Help shape the future of local journalism while demonstrating real ROI to small businesses across Texas.
• Join a growing and innovative company with strong community roots.
• Competitive salary, benefits, and a hybrid workplace culture built on collaboration and purpose.
• Paid Time Off: 112 hours annually
• Paid Holidays: 10 per year, plus an additional paid day off for your birthday
• Comprehensive Benefits: Medical, Dental, Vision, and Employer-Paid Life Insurance
• Additional Coverage: Supplemental insurance options, including Accident and Critical Illness
• Career Growth: Opportunities for advancement and development