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Client Value Executives for Crum Lynne, PA location. Work with cross-functional teams to diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources. Support data collection and analysis for client engagements across both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Use hierarchical, Bayesian regression modeling to understand the relation of marketing factors on an output while controlling for other statistical factors. Use this information with a statistical optimization algorithm to support development marketing tactics and analysis. Aggregate consumer activity data to identify marketing performance and optimize the marketing data by developing algorithms. Help the modeling team and other strategists identify new statistical insights, perform data analysis, and translate findings into market analysis. Generate monthly and quarterly data analysis, review MMM reports, acquire data through sFTP/Lighthouse, and perform data validation. Use quantitative marketing data to help analyze marketing effectiveness, ROI, brand equity impact, effectiveness, and pricing. Diagnose business needs and architect methods utilizing data from multiple sources. Perform econometric modeling and provide advice based on empirical results from Hierarchical Bayesian models. Technical environment: data analytics; marketing mix models; customer segmentation; data management platforms; client-facing predictive analytics; statistics; regression; multiplicative modeling (econometric, Bayesian regression); data visualization; data validation; data mining; Tableau; Python.Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.
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Company:
TransUnionEmployee Type:
Full timeLocation:
United StatesSalary:
$ 113443 - $ 122634