Product Manager, Senior - Digital Member Engagement

Your Role

We are seeking a highly motivated and experienced Product Manager to join our Digital Member Engagement and Experience team, reporting to the Senior Manager. The ideal candidate will have a strong background in data analysis, machine learning, artificial intelligence, and predictive analytics. This role requires a strategic thinker who can drive product development from ideation to launch, ensuring alignment with business goals and customer needs. Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions and digital engagement initiatives that personalize member experience.

Your Work

In this role you will:

• Oversee the mapping of member journeys to ensure digital touchpoints effectively enhance member engagement and drive health outcomes
• Develop and refine use cases, user stories, and member journey concepts to guide the design and implementation of cross-channel care journeys, including working with marketing and content strategy teams to develop digital messaging, email, in-app content and chatbot interactions
• Experience with segmentation models, next best action frameworks, and tailoring messages by risk level or program eligibility
• Ability to partner with data science, analytics and engineering to define data requirements and APIs for personalization engines
• Work with AI-driven recommendation models and feedback loops
• Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
• Create and present business cases for investments in personalization solutions that align to our team's goals and advance cost of health care initiatives 
• Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
• Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
• Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team

Your Knowledge and Experience

• Requires a bachelor’s degree in relevant field; master’s degree in quantitative analysis or related field strongly preferred
• Requires at least 5 years of prior relevant experience in supporting products and implementations with a focus on data analysis, machine learning, artificial intelligence, and/or predictive analytics
• Requires expertise in data analytics, user experience design, and predictive modeling to enhance personalization and member engagement
• Requires strong project management skills and experience in managing large-scale digital transformations
• Requires experience with product lifecycle management and tools (e.g., JIRA)
• Requires understanding of A/B testing and performance tracking or personalized campaigns
• Excellent communication and collaboration skills to effectively lead cross-functional teams and interact with diverse stakeholders
• Proficiency in data analysis tools (e.g., SQL, Python, R), machine learning frameworks (e.g., TensorFlow, PyTorch) and predictive analytics techniques strongly preferred
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Personalization module strongly preferred
• Experience in healthcare, technology, or related industry strongly preferred

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