Principal Product Manager, AI MarTech

Role Overview 

As Principal Product Manager, AI MarTech, you will lead the strategy and execution of AI-powered Agentic Marketing Technology to deliver personalization and recommendation systems across the customer lifecycle — from acquisition to engagement to retention. Your work will transform how GEICO delivers tailored experiences, replacing static, rule-based decision-making with intelligent models that adapt to each customer’s context in real time. 

You will collaborate deeply with our machine learning and data science teams, and partner cross-functionally with product managers in content, lifecycle marketing, customer journeys, and experimentation. This role is central to GEICO’s transformation into an AI-first, customer-obsessed platform. 

Key Responsibilities 

• Define the vision and roadmap for AI-powered agentic marketing technology, personalization, and recommendation systems across GEICO’s web, app, and owned channels. 

• Partner with AI/ML and engineering teams to design and deploy models that drive content ranking, product recommendations, next-best-actions, and lifecycle engagement. 

• Exceptional leadership and collaboration skills, with experience managing cross-functional teams. 

• Ability to influence and align stakeholders at all levels of the organization. 

• Work with marketing, content, and journey orchestration PMs to embed personalization logic into end-to-end customer experiences. 

• Experience defining and tracking KPIs to measure product success. Own success metrics such as engagement lift, clickthrough rate, policy conversion, NPS, and renewal intent. 

• Drive testing and experimentation for personalization at scale — including A/B testing, model comparisons, and cohort targeting. 

• Translate complex ML product requirements into simple, actionable plans that drive business value. 

• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences. 

Qualifications 

• 10+ years of product management experience, including 3+ years building AI/ML-based marketing platforms, personalization, and recommendation systems.  

• Proven success deploying user-facing recommendations or personalized journeys at scale (e.g., in e-commerce, media, fintech, or insurance) 

• Experience working closely with data science and ML engineering teams — familiarity with model training, ranking, relevance, and explainability 

• Strong analytical skills and comfort with experimentation, A/B testing, and metric definition 

• Excellent communication and collaboration across technical and non-technical stakeholders 

• A passion for customer-centric product development with an AI-first mindset 

 
Education 

• Bachelor's degree in computer science, Engineering, Business, or related field.  

• MBA or advanced degree is a plus. 

 
Preferred additional experience 

• Experience with agentic systems, LLM-based personalization, or generative AI in content or messaging 

• Background in insurance, financial services, or regulated industries 

 

 

Annual Salary

$140,425.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.